Have you seen Subaru‘s latest slogan?
It’s what makes a Subaru, a Subaru.
I would not have put a comma in that sentence. It’s really bothering me.
I keep reading, "It’s what makes a Subaru [long, awkward pause] a Subaru." But I’m not sure. And I’m always sure about this stuff.
Wouldn’t it have been better to try, "It’s what makes a Subaru…a subaru?"
Or we could just really simplify and say "It’s what makes a Subaru a Subaru!" Away with thee, comma!
This whole thing has shot a hole in my punctuation confidence. Help me settle this, please. A good punctuation discussion always gets my blood a-pumpin’, so please weigh in with you grammatical opinion.
Edited to add: When I started this post a few days ago, the slogan at their website really was "It’s what makes a Subaru, a Subaru. I double-checked! But now it’s "What makes Subaru, Subaru," which is weird and stilted in another whole way.
*UPDATED TO ADD* For grins, I e-mailed Subaru customer service this morning with a link to this discussion and I said, "I thought you might be interested in the discussion going on at my blog." They wrote back quickly, and here was their response (I’m omitting the man’s name for his privacy):
Thank you for visiting the Subaru Web site and for your message. There are two former College English Professors on the staff of Subaru of America. When developing this slogan, our Marketing Department consulted these two professors. I too have checked with them. They advised that it is gramatically correct to have a comma or to not have a comma. As we wanted readers to pause, we included the comma.
We do appreciate that you think so highly of Subaru to set up a blog for our slogan.